Five Questions you should be asking yourself before Starting a Niche Blog
As the concept of making money from blogging goes more mainstream, every Tom, Dick and Harry seems interested in launching a blog just because it is made to look an easy way to earn a couple hundred dollars every month. Generally, newbie or amateur bloggers tend to follow the trends and hardly bother to research and come up with a unique topic for blogging. Eventually their blog goes out of focus and fail to generate any kind of income that they were expecting. Blogging is a serious profession that requires extensive research and quite some work before you can expect to earn anything. Setting up a blog only when you feel you are professionally equipped and informed to give the audience accurate and expert information on the niche.
Here are five essential questions that you must ask yourself before choosing the niche that you will be blogging on.
1) What’s your expertise?
Are you an expert at the topic or choosing it just because you see some money-spinning potential? What valuable information can you give to public without having to copy/paste or re-write other’s articles? Remember, you can blog on just about anything that you are good at. Maybe you are a dog lover whose admiration of dogs and expertise in this regard can help you start a blog about dogs. When you write something that you love or know more about than the majority of people, the information provided would be unique and reliable. So unless you’re an expert in your field, spare the blogging space for those who are.
2) What Niche Categories Do You Want to Cover?
Every niche topic out there has a set of sub niches and keywords that you would like to cover. For this you have to do extensive keyword research and decide on the main areas that’d be making up the categories and the main focus for your blog. Without choosing the sub-niches, you’ll be completely lost at sea and not be able to give audience as well as the search engines what they are looking to have. For ranking purposes, it’s extremely important that you determine the categories of your niche and then stick to them.
3) What makes your blog unique from the rest of them?
If there are other blogs on the same topic, is there anything that differentiates your blog from the majority, something known as USP. If you can write content out of personal experience, and passion, it will have a dramatic effect on making your blog stand apart from the crowd. You will manage to cover the small details that make-shift bloggers leave out and this is what will make you unique from the rest of them. People will appreciate your realistic writings over the rewrites, which are sprawling all over the web.
4) For passion or for money?
Passion and money are interlinked because if you have the passion or interest in the topic, then you are bound to make it big. But one thing you should be keeping in mind that the sole reason for blogging shouldn’t be making money, because getting traffic and earning from your blog will need a lot of time and patience. If you’re not doing it out of interest, then you will find it hard to deal with the slow start and many different challenges in the start.
5) Earning potential?
Ironically, we’ve just discussed that blogging shouldn’t be starting solely for earning purpose. But still you need to have some monetary benefits sooner than later to keep yourself going. So, this should be a question that any blogger, be the newbie, amateur, or professional, must ask before starting a blog on a niche topic. Does it have the potential to be profitable for all the effort and time that you will spend on writing and marketing your blog? Is your niche market centric and would the audience want to spend time on your blog and read all the information you give? If you’re niche has no standing or demand in the market, it would be difficult to earn via blogging.
Misheal Rome is an Internet Marketing expert, writing mostly on topics related to link building and guest blogging. You can get free blogging ebook to know more about the nitty-gritty of guest blogging.