How Important is Blog Ranking?
Whether it’s for convenience, speed, impact, or growth potential, you’ve decided to make blogging part of your online marketing strategy. You’ve been blogging away for a while now, but when you check out your stats you don’t seem to be getting many hits. And in online marketing as in traditional marketing, no hits means no potential for sales.
Blog rankings, compiled by sites like blogrankings.com, do exactly what their name suggests: they order blogs. Basically these are lists of the “best” blogs for particular topics, easily indexed so that would-be readers can find information about a particular subject quickly. Blog rankings are a relatively new phenomenon, and they haven’t gotten all that popular yet. Most people still rely on search engines to find information.
This might not be the case forever, though. People are becoming more and more comfortable with the blog format, and when they seek out blogs specifically, they will likely use blog rankings. If your blog ranking is abysmal today, it doesn’t mean your online marketing will be a failure. It does, however, mean that your online marketing could become a failure.
I’ll explain why.
Blog directories like Technorati have regular blog rankings (the Technorati Top 100 is extremely popular) and people do, in fact, use these lists to find new blogs. What exactly constitutes a Top 100 blog? Technorati and other blog ranking sites, just like Google and other search engines, use a very specific formula or algorithm to decide where blogs place in their rankings. Because the quality of their blog rankings determines their success, they keep a close watch over what goes into their decisions. You understand.
But you also want to get to the top, as well you should. If your blog sits up at the top of the blog rankings, more traffic will be directed to your site. But, in one of those strange cosmic twists that happen so often, if your site is at the top of the blog rankings it’s probably already receiving a lot of traffic.
It’s like the chicken and the egg.
Because blog rankings aren’t critical – that is, critics don’t analyze and rank each site, computers do – the ranking is determined by numbers: number of hits, number of posts, regularity of posts, search engine rankings, etc. So if you make it to the top of the blog rankings, it’s because your blog is already one of the most popular blogs out there. If you’re number one, it’s not because you will be the most popular but because, by one measure at least, you already are.
What this means for online marketing is simple: make your blog better and don’t worry about climbing the blog rankings. Blog rankings are a reflection of how well your blog is doing. If you’re already doing everything you can to make your blog an integral part of your online marketing – if you’re updating it daily with good information, using SEO keywords wisely, and selling your product – then the blog rankings will reflect it. Eventually.
What you can Do!
Firstly it is crucial to understand where you and your keywords currently rank and there are a variety of ways to help you do that. One of the most impressive tool I found is call CuteRank. This device is very straightforward to use with fantastic results. I will talk more on CuteRank on my upcoming post, so watch for it 
Now that we have laid out the foundation for blog SEO, we will look at the actual steps that you need to take to optimize blog and increase the rankings and profits in the next post!
In the mean time, continue to do what you’re already doing or, if you’re not keeping your blog constantly updated and making it a key part of your online marketing efforts, start. Start right away and do not stop.
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Hi there Easther, for me blogging ranking isnt that important, i rather serve and give to my market and community then to rank high for a certain keyword or what not. I have a conviction that says that to lead you must first give and serve your people. For me my blogging network was created to serve, give and lead.
Hey Diego,
couldn’t agree more!page rank isnt’t that important. By creating really valuable content, you will please both the readers and the search engines and your overall page value will be rewarded with top 10 rankings more often than not, so long as you do the right thing. Well, in general a high PR means good things, but if you want good rankings you need good page value.
Cheers
Easther
Absolutely – you need to have that balance – give value to your readers but also use your keywords to attract more readers to your blog. That’s what it’s all about after all! Great post, thanks Easther!
Hi Karen,
thanks for visiting and commenting
hope to see you more here ! 
cheers
Easther
The only blog ranking I care about is Alexa. Check that on and off to make sure I’m amongst the top 2 percent of web sites when it comes to number of visitors.
Hi Caterina
same here, I have Alexa tool bar ranking installed, that way I can see where I am at
Thanks for visiting and commenting
Cheers
Easther
Hi Easther, I do like to know my page rank, and it’s a good measure stick to see the progress, however, its not something I focus on.
I think that consistency and useful content will glean a greater number of visitors which is to me, the best reward.
I generally go by the Alexa as Catarina does.
Best
Jayne
Hi Jayne
page rank isnt’t that important. I guess you need to concentrate on providing value, and in the end you’ll be reward,
all the best
Easther
Thanks Easther, I knew little about the details of this topic.
The blogging ranks do sound like the classic chicken and egg conundrum! I guess it is best to not think about ranking and just concentrate on providing great content for your readers as you suggested.
Looking forward to hearing more about cuterank!
Hi Rachael,
The more good value you provide, the higher the ranking you have.
Cheers
Easther
Hi Easther,
Really good information you share here. I must admit, I haven’t placed much emphasis on page rank to date. However, I can definitely identify its importance with attaining targeted readers. I must place this on my 30-day list of intentions to review. Thanks so much for sharing.
Hi Easther,
I think that blog rankings will become very important also. Just look at social media, a few years ago people would have laughed at you if you said Facebook would have 750 million users and be the number 2 site on the WWW just behind google, but look there it is.
More and more people are getting online every day and more and more people are starting blogs every day. It only makes sense to want to be at the top of the rankings, especially if you are trying to make money online.
Thanks for this post Easther and have a great day!
PS Thanks for bringing blogrankings.com to my attention. I had not heard of it before.
Hi Ian
You’re welcome Ian
thanks for visiting
Cheers
Easther
Hi Easther,
I’ll try again since my previous comment didn’t show up.
It certainly depends on your purpose for blogging, whether page rank or keyword rank is important. For search engine traffic, these factors must have a good amount of importance. And with search engine traffic comes the best opportunity for income. Traffic generation is crucial, but you have to have good content, or the readers move right on. Thanks for a good post keeping us focused on one part of blogging.
Lou
Hi Easther,
For me, I’d rather create quality content than focus on page rank. I make sure that I create informative and helpful posts and I’m sure, everything else will follow.
more sales more leads that the result of a google ranking blog and your site becomes an authority site…thanks
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Hi Tanisha
you’re absoloutely right!
Thanks for visiting and commenting! I hope to see you more here.
Easther