PinterestPinterest could be called the creative side of social networking. Pinterest is a virtual bulletin board that lets you collect, organize and share your interests with other like-minded people across the web. The site is free and easy to use; it allows you to follow and comment on bulletin boards you find interesting. Pinterest can be useful for both private individuals and businesses, including for driving traffic to your site. These ideas can help you start drawing traffic from your pin board to your website.

#1: Attach Links

Every pin lets you attach a link to it; therefore, you can use each picture or video you post to drive traffic directly to your site. Concentrate your efforts by learning about your target audience. If necessary, create more than one board so you can target your efforts to more than one type of interest.

 #2: Use Different Languages

Use Pinterest’s multi-language capability to reach a broader audience. Find a program that lets you translate your primary language into others to communicate with individuals who would otherwise not visit your board.

 #3: Create Focus Groups

When you create a focus group, you can better control and track the flow of traffic to your site from Pinterest. This can also help you develop a more continuous, steady flow of traffic. As more and more individuals discover your pin board and then your website, they will tell your friends about them, further boosting your traffic to each.

 #4: Use Other Means of Access

Another great way to drive additional traffic to your website using Pinterest is to combine it with other social media sources. Pinterest has an add-on as well as a “like” feature that can be used in collaboration with your Twitter or Facebook accounts. You may also want to advantage of Pinterest mobile features that allow you to stay connected on the go via your smartphone.

 #5: Be a Great Follower

It is said that all great leaders are also great followers. If you want to learn how the major players on social media sites like Pinterest became successful, follow them and occasionally participate on their boards. Remember, in the war for traffic, knowledge is power. Do not be afraid to explore new ideas.

 #6: Promote Your Products

Promoting the products on Pinterest that you sell on your website can help spark the attention of interested visitors. Instead of posting generic promos, try using unique and educational information to catch people’s attention

 #7: Promote Intangibles

If you are selling a service on your website and not a physical product, take pictures of satisfied customers using your service to promote this aspect of your business. Make sure you have permission from these people to use their image.

 #8: Advertise for Further Opportunities

If you are having difficulty finding enough people who will allow you to use their images, consider advertising a special offer in which you give customers a discount if they agree to appear in your Pinterest media.

#9: Think Outside the Box

Pinterest is all about creativity, so do not hold back when posting media. The rules of traditional advertising, to a large extent, do not apply. Think outside the box and do not be afraid to ask more experienced Pinterest users for ideas. No matter which route you take, use each pin as an opportunity to gain one more visitor to your site.

 #10: Talk to Your Visitors

Do not just post a pin; add a remark that includes additional details and gives your followers a reason why they should click through to your site.

 

Peter Nevis

Guest post contributed by Peter Nevis, on behalf of Orange Line Online Marketing. Peter contributes to various websites, he’s a marketing expert and enjoys writing articles about SEO & online marketing strategies. For more information, Click Here Click Here

Guest post contributed by Peter Nevis, on behalf of Orange Line Online Marketing. Peter contributes to various websites, he’s a marketing expert and enjoys writing articles about SEO & online marketing strategies. For more information, Click Here Click Here

18 Comments

  1. Kevin says:
    June 5, 2012 at 4:01 am

    Easther – great information here on Pinterest and using it to drive traffic to our blogs. There’s just something about images that work – especially when they’re clever and interesting. Still looking for ways to tap into the Power of the “Pin!” This blog has helped!
    Kevin recently posted..Facebook Promoted Posts – What They Mean for Your BusinessMy Profile

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  2. David Sharp says:
    June 5, 2012 at 4:59 pm

    Thank’s for this interesting article Peter, Pinerest is something I have to get to grips with yet and your article has given me a clearer picture, excuse pun, of what’s involved.

    Dave
    David Sharp recently posted..Great Webinar And A Huge Kick Up The BacksideMy Profile

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  3. Alan says:
    June 6, 2012 at 1:20 am

    Hi Peter, great post. Some really great tips on how to maximise Pinterest to generate more traffic. I have only just starting using Pinterest properly but will be applying some fo these methods immediately.

    Alan
    Alan recently posted..Advertising of A Different Nature: How AT&T Captured The World!My Profile

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  4. Amy Jo Neal says:
    June 6, 2012 at 1:45 am

    Great post. I love Pinterest and use it all the time…and you just taught me some great stuff. Thanks!

    Cheers,
    Amy
    “The Marketing Lioness”
    Amy Jo Neal recently posted..How To Master The Balance of Work and FamilyMy Profile

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  5. Elizabeth says:
    June 7, 2012 at 3:50 pm

    Hi Peter, Hi Easther,
    Pinterest is absolutely the best place to generate unique traffic and also I have been experimenting in making strategic comments to see the response and I must admit very good experience.
    Elizabeth recently posted..Facebook Marketing Strategy : How To Create A Timeline Landing PageMy Profile

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  6. Juli Becker says:
    June 24, 2012 at 1:14 pm

    Peter,

    I love that you made a list. I love Pinterest, so I went right on down the line to make sure I was maximizing its benefits.

    Thank you for sharing,
    Juli
    Juli Becker recently posted..Top 21 Reasons Why You Should BlogMy Profile

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  7. Adrienne says:
    June 26, 2012 at 5:13 am

    Hi Peter and Easther,

    This is a great topic because I have yet to really take the time to understand Pinterest. I haven’t spent much time there, it kind of makes me nervous actually.

    I’ve heard how people are getting in trouble by pinning images of things they’ve found online they think are cool so I just decided not to go overboard because it’s not that important you know.

    But, I know it’s one of the most popular sites for driving traffic to your blog and I really need to get on top of this so this post was very helpful. Thank you so much for sharing this and now all I have to do is start implementing some of what you’ve shared. The talking to visitors part, very easy for me to do. :-)

    Wish me luck.

    ~Adrienne
    Adrienne recently posted..Why I Joined Numis NetworkMy Profile

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  8. Jamella Biegel says:
    June 26, 2012 at 9:16 am

    Hi Peter and Easther,

    Pinterest is a lot of fun! I appreciate learning about these tips to use Pinterest to drive traffic to our blogs/sites.

    Thanks for sharing. :)
    Jamella Biegel recently posted..Is Your Blog Engaged?My Profile

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  9. Joel Burrell says:
    June 29, 2012 at 2:26 pm

    Thank you for this, I am on Pinterest, but had little idea how to make it work to build my business. Great post Easther!
    Joel Burrell recently posted..MyPCBackup Review, $6 turn into $150 ? Is this legit ???My Profile

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    • Easther Sudharta says:
      July 1, 2012 at 6:44 pm

      Hi Joel,

      thanks for commenting. there are alot of ways to build your business from Pinterest, one of them is
      Don’t forget to add your website URL in your profile, too! Pin lots of stuff. Pin content steadily, instead of in huge bursts, to maximize your exposure and engagement.

      I hope to see you more here :)

      Reply
  10. Terry Petrovick says:
    June 30, 2012 at 1:44 am

    Great post on Pinterest!

    I have used it in the past and now I have even more ideas and strategies to drive more traffic.

    What is the biggest chalenge that you have founf with Pinterest Peter?
    Terry Petrovick recently posted..To quit or create higher expectations?My Profile

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  11. Val Heisey says:
    July 2, 2012 at 10:41 am

    Hi Peter and Easther,

    Great tips for Pinterest. I am a newcomer to the site, but I am really liking it. It is the perfect social marketing platform for the visual marketer. Thanks for sharing these ideas – it is definitely a work in progress for me!

    As always… you provide excellent value.
    Val
    Val Heisey recently posted..Viral marketing: the key to your online empireMy Profile

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